How Not to Write Your Corporate Bio
Corporate & Professional Biographies
You’ve spent many long, hard hours and perhaps years starting and building your business. Now, when it’s time to write the "Bio" page (Web or print) for yourself—or even for your business—are you going go ask the new guy in marketing to “dream up something”? Or are you going to hire a pro?
Of course, you could always go to one of those “How to Write a Corporate Bio in 7 Easy Steps” Websites and just follow the "simple" directions. But nah, I don’t think you really want to do that either. The smart move would be to hire a pro—like me.
I have coauthored biographies and memoirs with talk show host Larry King, rock music icon Frank Zappa, and best-selling self-help author Caroline Myss, among others. (You’ll find my name on the covers of their books, and/or in the Acknowledgments page, along with their embarrassingly lavish compliments.) For a reasonable fee I’ll write a brief bio for you, or your company, or both. It will read well and have all the real dope, but won't be stiff or formal like most corporate bios (which were probably written by . . . y'know, that guy in marketing).
It may sound simple, but if you’ve ever had to write about yourself, you know it’s no easy task. I make the process as painless as possible, so you don’t have to sweat the small stuff—because you have better things to do with your time. I will interview you by phone or Skype, then gather the research I need to flesh out the story—from existing materials that you send me by email, or from my own research. We’ll talk about your background, your family, memorable events that inspired (or almost derailed) your career, your personal passions, and even a few humorous anecdotes--the colorful good stuff that's missing from most formal resumes and bios.
The final biography can be as short as 500 words or as long as a thousand or more. My professional rate is $150 an hour, and the amount of time it takes depends on how long a bio you want. There’s no minimum commitment, but let’s face it, a quality story takes time, at least a few hours, including the interview. Again, you can hire one of those online guys who promise to “write 2000 words on any topic you name for $25!” But that’s about all the result will be worth.
If you want to see examples of my work, while I can't share other bios, which are confidential, you can hop over to my Books page and see what I've written for public consumption. You could even to go to Amazon.com and start reading one of my books with their "Look Inside" feature. But be carefull—you might get hooked and want to keep reading, because I know how to make people do that. Wouldn't you like to have a corporate bio that not only doesn't sound like a boring resume, but that people will actually enjoy reading?
If all that sounds like it must be expensive, just fill in the form below and I'll send you a nonbinding price quote that you'll probably find surprisingly affordable. Let me know who you are, what your business does, how long or short a bio you need—specify if it's for yourself or your business or both—and how soon you need it. I don't do rush jobs (unless you want to pay me an obscene amount of money); besides, good work takes time. Within a week or so after we agree on a price, you'll have what you need. You'll be able to look it over and if you think I got something wrong, I'll revise it (once) to your specs, and you'll be good to go. It's as simple as that.
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